At Bristol Motor Speedway, a NASCAR race spotlight shined on a powerful mission. Matt Spencer, a tow operator and founder of Hit While Helping, is carrying on the legacy of his son, Keagan Spencer — also a tow operator — who was tragically struck and killed while working on the roadside. Together with driver Jeffrey Earnhardt, we honored Keagan’s memory and amplified Matt’s mission: raising awareness to prevent struck-by incidents and protect those who serve on the road. This was more than a race — it was a call to action. Every operator, first responder, and roadside worker deserves to make it home safe.

HAAS Alert is proud to support Hit While Helping in the fight to make roads safer for everyone.