SANTA MONICA, Calif., Aug. 15, 2019 (GLOBE NEWSWIRE) -- Drive World Conference & Expo (Drive World), a must-attend showcase bringing together the brightest minds across the automotive electronics and intelligence, partnered with Embedded Systems Conference (ESC) and its 30-year legacy of influencing innovations and embedded systems industries, today announced a number of exhibitors that will be in attendance, adding to the diverse catalogue of attendee brands. Top companies on the show floor include Avnet, Green Hills Software, Lynx Software Technologies, Rohde & Schwarz, SEGGER, Tektronix, Xilinx, and VSI Labs. Exhibitors in the StartUp Zone include Adiuvo Engineering & Training Ltd., Centennial Software Solutions, Cluster Imaging, HAAS Alert, Haddington Dynamics, and Ottometric.

Drive World with the ESC will take place August 27-29, at the Santa Clara Convention Center in Santa Clara, CA. To register as press, please visit: driveworldESCexpo.com/press.

Companies span product categories including 5G, advanced driver-assistance systems (ADAS), artificial intelligence (AI), connectors, electronic components, firmware, hardware design tools, IoT, embedded vision, machine learning, sensors, signal integrity, thermal management, wireless technologies, among many more.

“Technology is shaping our future, and it is more important than ever for engineers and companies to network with and learn from their peers to advance technology across applications, from hardware and software design to connected autonomous vehicles,” said Suzanne Deffree, brand director, Intelligent Systems & Design, Informa Markets. “Drive World and ESC feature a well-rounded group of prominent companies who are all on the ground floor engineering the shift to a technology-inspired tomorrow.”

Drive World and ESC 2019 will feature an experiential expo floor including 45+ exhibitors, the Startup Zone, Autonomous Zone, Engineering Theater, and Networking Lounge & Knowledge Bar. The Startup Zone will host Silicon Valley’s newest companies redefining electronics and intelligence today.

Featured Companies in the Startup Zone Include:

HAAS Alert to announce Safety Cloud^® ADS, the first cloud-based data feed designed to provide Automated Driving Systems (ADS) with the real-time location of responding emergency response vehicles and similar fleets working on roadways. Safety Cloud ADS builds on the company’s digital alerting service and further enables drivers and vehicles to make safer, smarter driving decisions. Safety Cloud ADS supports the following use cases: HD Map Integration: Real-time map augmentation, such as lane closures when emergency response vehicles are on-scene; Sensor Fusion: Integration of off-board Safety Cloud ADS data with on-board sensors for enhanced situational awareness; Active Safety Applications: Prevent collisions using Safety Cloud ADS as an advance warning signal; AV Simulation and On-Road Testing: Providing critical safety data to enable the next evolution in autonomous vehicle development.

Coupled with the extensive expo, Drive World and ESC will host two cross-disciplinary conferences focusing on automotive electronics and intelligence and embedded systems, and will feature noted keynotes from Sebastian Thrun, CEO of the Kitty Hawk Corporation and Chairman and Co-Founder of Udacity; Elena Adams, Space Systems Engineer at Johns Hopkins University Applied Physics Laboratory; Paul Mascarenas, President of SAE International; and Jack Ganssle, the internationally known embedded systems engineer who designed some of the first embedded systems.

Partners of Drive World and ESC include IEEE-USA, SAE International, Embedded Vision Alliance, Linley Group, VSI Labs, and Design News.