SAE International, Mcity and Poco Labs Release First-Ever Quantitative Vehicle-to-Everything (V2X) Study During WCX 2025 in Detroit, Mich.

TROY, Mich. (April 8, 2025) – The first-ever comprehensive quantitative consumer research initiative exploring consumer preferences for Vehicle-to-Everything (V2X) features found that consumers prioritize safety and efficiency features that function independently of mobile devices. This U.S.-based consumer research, sponsored by SAE International,® Mcity at the University of Michigan, and Poco Labs, was completed in December 2024, and the results were released at SAE’s WCX-World Congress Experience on April 8, 2025.

The findings, which could influence the future of V2X deployment, show that consumers have a strong preference for three key benefits of V2X technologies:

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1) Safety Features
- Safety features emerged as the most desired, frequently used, and most valuable to consumers. More than half of respondents rated safety features among their top priorities, consistently ranking as the most useful and most valuable.
- Among the safety use cases tested, Road Hazard Warnings topped the list, followed by Pedestrian Warnings and Emergency Vehicle Notifications.
- These features had broad appeal across demographic groups, closely mirroring the full sample of respondents.

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2) Efficiency Use Cases
- Efficiency-related use cases, such as Signal Timing and Construction Notices, generally outperformed transaction-based use cases in consumer preference.
- While Construction Notices were ranked in the top by nearly half of respondents, few considered them the most important feature.
- Traffic Signal Timing garnered the most interest from suburban respondents, while Collaborative Driving appealed more to urban dwellers and early adopters who drive significantly more highway miles.

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3) Transaction Use Cases
- Transaction-based use cases, including Parking Locator & Payment, Auto Pay Fuel, and In-Vehicle Tolling, were rated the least frequently among the tested features, with younger respondents and early technology adopters in urban areas showing the most interest.
- Electric vehicle (EV) owners showed particular interest in Auto Pay Charging, highlighting a growing market for transaction-based features in the EV space.

This research underscores the importance of prioritizing safety and efficiency as the primary drivers of V2X technology adoption. While transaction use cases have appeal, their role appears secondary to features that provide tangible benefits in terms of safety and operational efficiency. As the V2X ecosystem continues to evolve, understanding and responding to these consumer preferences will be key to ensuring the successful deployment and integration of V2X solutions.

Full results of the valuable consumer preference insights and key findings are available to the public at no charge. Media interested in obtaining a copy can contact Jeff Laskowski at jeff.laskowski@sae.org.